TikTok Strategy

In December, the primary goal was to gain traction and build a following on TikTok. By sharing less informational content and instead creating videos targeted at Gen Z and Millennials, I was able to help FiNC draw in a new, younger audience. Using memes, CapCut templates, and featuring one individual to star in the videos to help provide consistency and one true face for the organization. TikTok reach, engagement, and followers all increased over the next two months.