FiNC's audience personas are a foundational piece of their style guide, and helped to identify the organization's target audience. This study involved creating detailed personas to refine marketing efforts, define brand voice and tone, establish which influencers to work with, and more.
Analysis & Studies
Used community engagement strategies to create meaningful, long-lasting connections with client's customers, target audience, and well-known brands.
Implemented and utilized a video content strategy to boost engagement, help increase appointments, and showoff Brittney's hairstylist skills.
In April 2023, I was asked to create a presentation analyzing and explaining the data from a spreadsheet containing a year's worth of Twitter mentions and responses, focusing on social sentiment.
I created and assisted with the implementation of a new social media strategy to help build trust with a younger audience, specifically on TikTok.
