Future is Now Coalition
The Future is Now Coalition (FiNC) is a grassroots organization that looks to empower and educate American citizens, promote nonpartisan politics, and provide voters with up-to-date information about the candidates asking for their votes through their Digital Democracy (DD) platform.
These personas are a foundational piece of the FiNC style guide, and represent their target audiences. The marketing and outreach teams utilized them to strategize, define brand voice and tone, establish influencers to work with, and provide invaluable insights.
At the end of 2023, our social strategy changed, and efforts were focused on TikTok to bring in a younger, more diverse audience to the platform.