Copywriting
Website that I built and maintain for my client, a North Texas hairstylist. I update the site as needed and ensure all copy is SEO-friendly.
Blog featuring hair tips, tricks, and information about Brittney's business, services, and other offerings.
Blogs and website I made for United Paws, an animal organization I created for a college project, that helps find homes for displaced pets.
Analysis & Strategies
Implemented and utilized a video content strategy to boost engagement, help increase appointments, and showoff Brittney's hairstylist skills.
Used community engagement strategies to create meaningful, long-lasting connections with Brittney's customers, target audience, and well-known brands.
I created and assisted with the implementation of a new social media strategy to help build trust with a younger audience, specifically on TikTok.
FiNC's audience personas are a foundational piece of their style guide, and helped to identify the organization's target audience.
A presentation analyzing and explaining a year's worth of Twitter data, focusing on sentiment.
